Racing Sponsorships &Your Success
Are you dreaming of your company logo on a race car going 200 mph? Your clients on the pit box with a front-row seat to strategy calls and pit stops? Promoting a new product to a national audience on track and with merchandising, along with social media by the driver and team? Loyal fans, increasing digital coverage, and levels of sponsorship to fit your budget make marketing in motorsports a surefire win.
Why Racing?
Race fans are the most brand-loyal with NASCAR have the highest broadcast “stickiness” of any major sport in the United States. Today, we see a broad mix of sponsors across motorsports and increasingly diverse audiences. Fans see their favorite drivers on track and want to try the new candy or beverage. Beyond consumer goods, sponsorships include companies in the business-to-business (B2B) market.
EC Sports Management’s opportunities extend across NASCAR’s four national touring series, the Road to Indy Series, IMSA’s Mazda MX-5 Series, which has some of the most exciting racing in all of motorsports. Our diverse client base includes a French driver with aspirations to race at the top levels of NASCAR, a Black driver striving to race in IndyCar and win the Indy 500, and a NASCAR veteran who will be a Vegas favorite to win the 2022 Xfinity Series.
What can EC Sports Management do for you?
Few sports afford the level of access to the action as racing. Possibilities include pre-race tours of the garage area, lunch with drivers, and watching from the pit box. If you want to impress a client with a lifelong memory, bring them as your guest.
At EC Sports Management, we have the connections and expertise to make these dreams a reality. We customize your sponsorship to meet the unique needs of your business and to achieve your marketing goals, tailored for the delight of key clients. No other company provides what we do with regard to excellence, oversight, and attention to detail.
Adapted from a Rob Tiongson article originally published April 21, 2021
Reach out today and let’s find ways to work together.
Since 2003, EC Sports Management’s founder, Dr. Aaron Studwell, has been providing weather support to the NASCAR community through the RaceWeather brand. Through his unique insight into motorsports established his reputation as an effective communicator with a passion for the sport and the people in it. Marketing and Social Media Coordinator Stevie Thompson brings her insight and artistic flair to engage our client base. Together, we provide business expertise and insights for client success on and off track. Let’s find ways to work together.
If you have made it this far, kudos! And thank you!