NHRA Sponsorship Demographics

NHRA (National Hot Rod Association)

The National Hot Rod Association (NHRA) is the premier drag racing organization in the United States, known for its high-octane, quarter-mile races that attract millions of fans each year.

Founded in 1951, NHRA hosts 24 national events annually, showcasing the fastest and most powerful drag racing vehicles in the world. 

A white and black drag racing car with sponsor logos and decals, on a drag strip with people and cars in the background.
NHRA Championship Drag Racing logo with red and blue colors.

Broadcast Coverage & Viewership Information

NHRA events are broadcast on Fox and Fox Sports 1 (FS1). Each event offers extensive coverage, including live race broadcasts, qualifying rounds, and behind-the-scenes features, ensuring fans have access to comprehensive content throughout the season.

NHRA Demographics

NHRA Fan Demographics

  • Gender

    • 66% Male, 34% Female

  • Age

    • Of the 12.4% of the US population that are males between the ages of 21-34, 14.1% are NHRA fans.

    • Of the 25.9% of males in the US population between the ages of 25-54, 36% are NHRA fans.

NHRA Ethnicity

  • Hispanic: NHRA fans are 20% more likely to be Hispanic compared to NASCAR and 6% more likely compared to IndyCar fans. NHRA events are contested in 7 of the 8 most populated Hispanic DMAs in the United States.

  • African-American: NHRA fans are 34% more likely to be African-American compared to NASCAR and 18% more likely compared to IndyCar fans.

To learn more about our EC Sports Management’s sponsorship opportunities and our clients, contact us.