NHRA Sponsorship Demographics

NHRA (National Hot Rod Association)

The National Hot Rod Association (NHRA) is the premier drag racing organization in the United States, known for its high-octane, quarter-mile races that attract millions of fans each year.

Founded in 1951, NHRA hosts 24 national events annually, showcasing the fastest and most powerful drag racing vehicles in the world. 

Broadcast Coverage & Viewership Information

NHRA events are broadcast on Fox and Fox Sports 1 (FS1). Each event offers extensive coverage, including live race broadcasts, qualifying rounds, and behind-the-scenes features, ensuring fans have access to comprehensive content throughout the season.

NHRA Demographics

NHRA Fan Demographics

  • Gender

    • 66% Male, 34% Female

  • Age

    • Of the 12.4% of the US population that are males between the ages of 21-34, 14.1% are NHRA fans.

    • Of the 25.9% of males in the US population between the ages of 25-54, 36% are NHRA fans.

NHRA Ethnicity

  • Hispanic: NHRA fans are 20% more likely to be Hispanic compared to NASCAR and 6% more likely compared to IndyCar fans. NHRA events are contested in 7 of the 8 most populated Hispanic DMAs in the United States.

  • African-American: NHRA fans are 34% more likely to be African-American compared to NASCAR and 18% more likely compared to IndyCar fans.

To learn more about our EC Sports Management’s sponsorship opportunities and our clients, contact us.