IMSA Sponsorship Demographics

IMSA Sponsorship Opportunities

The International Motor Sports Association (IMSA) is the sanctioning body for North American sports car racing. IMSA oversees six race series with its season starting at the World Center of Racing, the Rolex 24 at Daytona.

ECSM Client Sam Paley

Broadcast Coverage & Viewership Information

The 2022 season finale for the IMSA Weather Tech SportsCar Championship averaged 0.25/400,000 viewers for the opening portion on NBC. An additional 154,000 watched the afternoon coverage on USA Network & Peacock, which replaced NBCSN. Coverage is also provided on the IMSA and Racer.com digital platforms.

The 2023 schedule consists of 12 race weekends with all WeatherTech SportsCar Championship races on broadcast TV with the remainder carried on digital platforms. 80+ hours of IMSA WeatherTech SportsCar Championship coverage will be presented across NBC, peacock and USA Network.

IMSA Demographics

IMSA Fan Demographics

  • 66% Male, 34% Female

  • Average household income - $109,000

  • 57% hold a bachelor’s degree or higher

  • 83% are homeowners with an average household of 2.3 persons

  • 84% own 2 or more cars

  • Twice as likely to be business executives

IMSA Fan Loyalty

  • 86% more likely to consider trying a sponsor’s product or service

  • 72% more likely to try a sponsor’s product or service

  • 83% more likely to consciously support a sponsor’s product or service

  • 74% more likely to recommend a sponsor’s product or service

To learn more about our EC Sports Management’s sponsorship opportunities and our clients, contact us.